Media & Entertainment
Television
Print
Filmed Entertainment
Music
Internet Advertising
Out-of home
Animation, gaming & vfx
   
 
Television
  Trends:
 
• Many Hindi GECs are going global in order to targeglobal diasporas and attaining higher ARPU
• Fiction remains the key diet for Indian viewers. Key Hindi GEC players are targeting the regional language channels
• News losing out to Hindi GECs in the race for ratings
• Music channels shifting more towards non-music content
• Sports entertainment picking up, but sports channels remain stagnant
  Issues:
 
• Slow pace of digitisation
• Lack of compelling content
• Increasing talent cost and hence increasing production costs
• Competition in DTH play is increasing the subscriber acquisition cost
• Lack of sophisticated measurement tools for measuring viewership
 

Conclusions:
 
• Television industry is estimated to be Rs. 265.5 billion in 2009 showing a growth of 8.5% over 2008.
• The year gone by was a mixed year for Television industry with the first half affected by downturn and the second half seeing the industry swing back and actually grow.
• Television distribution segment became more important in the last year owing to increasing subscription revenues and gaining ground over falling advertising revenues.
• Advertisement rates reduced due to downturn, but the volumes increased. There was a 31% increase in television advertisement volume during 2009 as compared to 2008.
• DTH added close to five million subscribers in 2009 witnessing a growth from nine million in 2008 to close to 14 million in 2009.
• Regional channels are beginning to gain prominence while the race for Hindi GEC market has heated up.
• IPL was again a big success on the television garnering big TRPs and huge advertisements.