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Print industry is estimated to be Rs. 161.5 billion in 2009 showing no growth over 2008 numbers. |
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Hindi dailies continue to dominate the rolls with highest readership and circulation across the country. Their readership
increased by 3% in 2009 over 2008.
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Economic downturn impacted the advertising revenues of print media players, as a result of which, few players were
constrained to drop their advertisement rates.
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Growth in magazine was limited owing to lack of measurement tools to measure their reach and impact. Niche magazines
are likely to see quantum growth with entry of more international players.
|
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Regional markets would play a pivotal role in growth of print media in the next five years. |
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Content will play an important role in driving readership especially for younger audiences. |
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Online foray for print media is largely restricted to e-papers and e-magazines. Revenues from online properties are not
expected to be material for print media players over the next five years.
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