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OOH industry is estimated to be Rs. 12.5 billion in 2009 showing a decline of -16.7% over 2008. |
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Even though OOH segment showed a decline in 2009, the trend is likely to reverse in 2010 on the back of re-bound in
advertising growth.
|
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Government is expected to formulate clear regulations and clean up unauthorized street furniture which will benefit OOH
Industry.
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OOH industry likely to see the arrival of improved measurement tools which are likely to assist the growth of industry. |
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The digital OOH advertising it is expected to excel with more players getting into interactive forms of OOH media. |
