| • |
The Music industry is estimated to be Rs. 7.5 billion in 2009 showing a growth of 8.5% over 2008. |
| • |
Increasing mobile penetration, advent of 2G/3G and portable music players have given a boost to digital music; however
physical sales continue to drop with piracy being the main culprit.
|
| • |
There is a move by some players to utilise this opportunity of digital music and provide free music online which is also DRM
free. One such case in point is Nokia’s Ovi store.
|
| • |
Mobile VAS which contributed 28% to the music revenues in 2009 is expected to contribute 70% by 2014. Currently, it is
dominated by CRBT downloads. With 3G auctions being completed recently, it is estimated that other forms of music usage,
such as live streaming, will show increased demand.
|
| • |
Music royalty issue is a major bone of contention between radio and music players. Successful resolution of this issue and
rollout of phase III in radio will help music companies increase their revenues from radio players.
|
