Television
Print
Music
Internet Advertising
Out-of home
Animation, gaming & vfx
 
 
Internet Advertising
  Trends:
 
Growth in social networking
Existing media players are expanding their offerings online
Online Video-advertising gaining prominence
Indian players expanding globally
Outsourcing of online ad-sales to specialised agencies
  Issues:
 
Lack of trust in internet advertising
No real measurement mechanism
 

Conclusions:

 
Internet advertising industry is estimated to be Rs. 6.0 billion in 2009 showing a growth of 20% over 2008.
Indian internet advertising market is one of the fastest growing segments in the E&M industry.
Internet advertising industry is faced with challenges around measurement tools which is inhibiting its growth potential.
With increasing reach of mobile and broadband penetration, complemented with the arrival of new modern technologies like 3G, the internet advertising industry is projected to grow at a faster pace.